In the Human Behaviour Simulation Lab we aimto measure, explain, and model human behaviour by using simulations. Ultimately, our goal is to use these simulations to find substantiated and practical solutions to societal questions. For example, during COVID-19 we developed a novel framework to test the effectiveness of behavioural interventions to promote physical distancing. Together with the Smart Distance Lab we then applied the framework in an art-fair and in a supermarket. The results of these experiments were presented to the Dutch Ministry of Economic Affairs and Climate Policy, and the collected data were later made publicly available to be used in new simulation models. Right now we’re working on new projects on pedestrian behaviour (in collaboration with Minds 4 Mobile Agents), and sustainability (in collaboration with ECoLab). For an overview of all projects, see here. Within all of our HUBS projects we aim to develop, test, and simulate. We develop methodological frameworks where our goal is to integrate human behaviour across different levels (biology, psychology, and social contacts). We aim to link these levels by using network representations across levels. By linking networks across levels (e.g., by linking both psychological and social contact networks). We then test out these frameworks and gather data, and the acquired data is then used to set-up new simulations. From these simulations arise new questions, which may lead to new tests or enhance the proposed frameworks. Together these three goals thus inform and strengthen one another.
We pitched about the road towards our Human Behaviour Simulation Lab at the Amsterdam Data Science Highlight event 2021. Check out the video below.